red de valor de los comerciantes del mercado del mar de Zapopan, Jalisco, México

Abstract

Given the growing importance of the fishing and aquaculture sector (in 2021 the activity generated approximately 300,000 direct jobs and 2 million indirect jobs) and the high demand for fish and shellfish, the value network was identified (The value network allows analyzing to the economic and non-economic actors that participate) of the merchants of the sea market of Zapopan, Jalisco, whose purpose was to identify the leading company, as well as carry out an analysis of the parts of the network, recognize the members and roles of each one of her. The methodological process consisted of in-depth interviews with important actors within the network, as well as the application of the mystery shopper technique within the sea market and self-service stores, in order to obtain information, data, which were later, captured, processed and analyzed. The results indicate the existence of an interesting and complex regional and national articulation, due to the number of intermediaries (at least four and up to seven) that touch the product and that have a utility. Eight types of well-defined local clients and from 14 states of the country were determined and classified. The national supply such as sea fishermen, riverside fishermen, estuary fishermen, fish farmers, etc… provide gutted, scaleless and frozen fish or shellfish. For its part, the international supply supplies seafood or fish fillets, nuguets, in boxes or marquetas by kilos, with a quality certificate, traceability, prepared with some fine herbs or styles and vacuum packed, whose origin is: Vietnam, China, Indonesia. Finally, the degree of duplicity that international suppliers have (for the seafood market and self-service stores) must be considered, since in a decade the roles can be reversed and they are left out of the market.